7/12/2016 12:00:00 AM
Mid-Hudson Valley Federal Credit Union (MHV) joined forces with the Kingston High School to offer a one-of-a-kind opportunity to the students in the Music Technology class. This project enabled the students to gain real-world hands-on experience by producing a radio-ready advertisement. The students were directed by MHV’s Marketing and Sales Department professionals to conceptualize, write, edit and produce a short audio commercial. Over the course of the year, they were able to learn many different music and recording fundamentals and applied what they learned to this opportunity. The project and class was able to open new perspectives for the student’s future endeavors.
Learn more about the student’s musical process, listen to the advertisement, and hear the radio interview with Q92 below (coming soon).
June 2015: MHV employees Marcie and Shannon approached Arnold Richter, the music teacher of the new Music Technology class at the Kingston High School to propose the idea of creating a class competition to create a radio ready advertisement. Last year, MHV partnered with the Woodstock Day School on a similar project, which was focused on video production. A few weeks after meeting with Mr. Richter, the MHV staff coordinated the project with his curriculum.
October 2015: Marcie and Shannon excitedly presented the project to two eager classes (about 60 students) and challenged them to create a catchy commercial that would appeal to their generation. They were required to utilize the resources available at school, along with information given by MHV to develop the radio-ready advertisement that focused on a few key MHV products and services.
March 2016: Eighteen groups pitched their radio commercials in front of a panel of MHV judges. The judges played the role of a real life advertising agency and provided constructive criticism to all groups. The panel narrowed down their selection to the top four teams. These teams had to then take the feedback received and fine tune their advertisements for the next round. The final submission of the perfected commercials was reviewed again by the panel of judges and a winner was selected.
May 2016: Marcie and Shannon went back to the Kingston High School and presented the final winner of this opportunity to Carlito London, Emily Miller, Isaiah Parker, and Carly Valdez. They also presented the Kingston High School with a $2,500 check for the purchase of music equipment. You can hear the winning group’s jingle below.
June 2016: The MHV staff, along with two students of the winning group, Carlito and Carly, went to Q92 for an on-air interview and air play of their radio jingle. Both Carly and Carlito revealed that they will be attending college in the fall on music scholarships. Carly noted that her experience in the class was “life changing” and “has helped a lot of student at Kingston High School.” Hear the whole interview below (coming soon)!
Listen here for the winning radio-ready advertisement.